Color Sharing - Pantone Unveils 2023 Spring/Summer Trend Colors

As the world's most authoritative color agency

PANTONE 

Popular colors for the new year are released every year

This year is no exception. Recently, Pantone

Released the 2023 spring and summer fashion colors

Contains 10 popular colors and

5 core classic colors that are the main focus of the season

There is one for every color

Appropriate and beautiful name

Without further ado, let's take a look!

10 popular colors

10 popular colors for spring and summer 2023

Fiery Red

Fiery Red: A super-charged red hue that signals an energetic intensity.

Beetroot Purple

Beetroot Purple: A bold fuchsia hue that depicts fruits in nature.

Tangelo

Tangelo: oranges rich in vitamins and delicious.

Peach Pink

Peach Pink: A nourishing peach hue that invites you into a warm embrace.

Empire Yellow

Empire Yellow: A luminous yellow that exudes joy.

Crystal Rose

Crystal Rose: Transparent pink conveys modern romance.

Classic Green

Classic Green: A nourishing green full of health.

Love Bird

Love Bird : A vibrant exotic green.

Blue Perennial

Blue Perennial: A prominent blue makes the color palette stand out.

Summer Song

Summer Song: A clean blue hue that expresses feelings of relaxation and tranquility.

5 classic colors for spring and summer 2023

Skylight

Skylight: A clean water color as pure as water.

Vanilla Cream

Vanilla Cream: A soft and delicious creamy shade.

Gray Lilac

Gray Lilac: A dreamy, ethereal lilac gray.

Macchiato

Macchiato: A lovely brown color with a light foam.

Leek Green

Leek Green: A plant green with a subtle flavor.

The strong contrast between the 10 popular colors seems to encourage individual expression, while the calm tones of the 5 classic colors make people feel soothing and relaxed. A combination of movement and silence forms a vivid and humorous combination, which has been captured by many keen designers and applied to textiles, clothing, home soft furnishings, graphic design and other fields.

A survey by the American Popular Color Research Center shows that there is a "7-second rule" when people choose products: faced with a dazzling array of products, people only need 7 seconds to determine whether they are interested in these products.

If the product can attract consumers' first attention to the product, it is possible for them to have a further understanding of the product in terms of function, quality and other aspects. In this short but critical 7 seconds, color accounts for 67%, becoming an important factor in determining people's likes and dislikes of products.

Many businesses have seized business opportunities and used color theory for product marketing, and there are countless successful ones. For example, Hermès orange, Tiffany blue, Coca-Cola red, Pepsi blue, Sprite green, etc.

What colors do you think will be popular next year?

In conclusion, the vibrant and soothing color palette released by Pantone for spring and summer 2023 offers a perfect blend of energy and tranquility, catering to diverse tastes and applications. As a masterbatch manufacturing company, Hongye plays a crucial role in bringing these colors to life in various products, ensuring they capture consumer attention and drive market success. As we look forward to the next year's trends, it will be exciting to see which colors will dominate and inspire the world of design and fashion.